Hitwise | Market Leader | Consumer Insights & Competitive Benchmarking

Black Friday 2019 results are in with many claiming that online sales have exceeded expectations. Which markets and retail categories have grown the most online? Was it all about Amazon, or did other retailers win big this year? And, how have brands...

We are right in the middle of the holidayshopping season. While most consumers are after new kitchen appliances or thelatest video game, many are beginning their search for a new car. December iswidely known as the best month to buy a new car since salespeople...

“The Sale that Stops the Nation”
Back for its seventh year running, ClickFrenzy launched its 29-hour sale on 12-13 November.
This year boasted over 600 participants,from multi-category retailers like Myer, The Good Guys and Big W, to fashion,groceries and electronics brands, such as Alannah Hill, Kylie Cosmetics, VirginWines and Bose. Over3,000 dealswere up for grabs, including...

How the battle of Airbnb vs. Hotels is influencing conversions
The competition for getting travelers to book online is fierce. Hotel operators, like Hilton and Marriott, want you to come directly to their site to book, while online travel agencies (OTAs) promote their ability to secure the best deal as an advantage...