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A recent study found that 79% of consumers will only buy from brands that first demonstrate they understand and care about them. In short, they want a more personalized experience from companies that want to engage with them.
Hitwise recently released its Personalization at Scale 2018 Report, and the guide discusses the three components of personalization – acquiring customers, engaging them with relevant messaging, and growing their lifetime value – and how companies can...

Back to school shopping was expected to generate over $82 billion in revenues for brands and retailers. Pulling highlights from Hitwise’s Back to School 2018 report, we’ll focus on how Elementary and Middle/High school families searched and shopped,...

Cyber Week 2018 is just a few months away, meaning customers will soon be thinking about holiday shopping. What does that mean for brands and retailers who want to roll out the digital red carpet to target online customers? Perhaps more importantly,...

Amazon just became the world’s second company with a trillion dollar valuation, and their recent annual Prime Day event set Amazon’s global single day sales record. With their ecommerce dominance solidified, is it time for competitive brands and retailers...