Story Needle - Content strategy for a post-device era

Organizations aspire to make data-informed decisions. But can they confidently rely on their data? What does that data really tell them, and how was it derived? Paradata, a specialized form of metadata, can provide answers.
Many disciplines use paradata...

Content compliance is challenging and time-consuming. Surprisingly, one of the most interesting use cases for Generative AI in content operations is to support compliance.
Compliance shouldn’t be scary
Compliance can seem scary. Authors must use the right wording lest things go haywire later, be it bad press or social media exposure, regulatory scrutiny, or even lawsuits. Even when the odds of mistakes are low because the compliance process is rigorous...

Content previews let you see how your content will look before it’s published.  CMSs have long offered previews, but preview capabilities are becoming more varied as content management is increasingly decoupled from UI design and channel delivery. Preview...

Content workflows remain a manually intensive process. Content staff face the burden of deciding what to do and who should do it. How can workflow tools evolve to reduce burdens and improve outcomes?
Content operations are arguably one of the most backward areas of enterprise business operations. They have been largely untouched by enterprise digital transformation. They haven’t “change[d] the conditions under which business is done, in ways that...