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Around $228B was spent on U.S. mobile advertising last year. Consumers are shopping more on their phones, and AudienceSCAN data shows that over 42% of U.S. adults are Mobile Smartphone App or Text Ad Responders. Reaching these consumers means being in...

Tough customers in B2B sales are not just obstacles; they are catalysts that sharpen your skills in patience, empathy, and strategic thinking. When handled well, they often become some of your most loyal and profitable accounts.
This is the perspective of Sienna Anderson, writing for Healthy Business Builder. The article digs into how difficult clients can compel learning and introspection if you care to look deeper. Helpfully, it’s an interesting exercise in keeping you calm...

John Wood, a digital account executive from Nexstar Media, has been selling media, and using AdMall, for a little over two years. He recently went into a meeting with a local business looking to gain brand awareness with a digital golf simulator ad campaign...

Did you know that the average sales manager experiences a 30% turnover rate? Our proprietary research also shows that only 45% of sales managers use a sales skills assessment, like TeamTraitTM, when they are hiring. This simple tip, along with the others...