2023 OPS CONFERENCE - AdMonsters

Looking to provide your audience with an ad experience unlike any other that they’ve experienced before?
The consumer attention span is already short, which keeps publishers on their toes to ensure that they are delivering their very best content and staying ahead of their competitors, however statistics have shown that it is not just about the content...

On one hand, he is the Chief Revenue Officer of Salon.com, TVTropes.org, and Snopes.com, while also being an advisor to Supply Side Platform, Sovrn. It’s safe to say that Justin Wohl is a major ad tech luminary who has seen many industry changes over...

There is no successful advertising business without an impactful user experience. Some of the key components to creating that experience are making sure the ad reaches the right audience and the creative assets keep them engaged with your content.
Emodo, a brand that prides itself on helping advertisers and publishers create memorable connections with consumers, aims to do just that with the launch of Adapt. The technology is an advanced native ad offering and, possibly, a new asset to the programmatic...

Advertising and media have always been laboratories for change, but today change is accelerating in every business cycle all the time.
Change management consultancy Prosci notes that “because the success of organizational changes depends on individuals engaging, adopting and using them, organizations must manage changes at both the individual and organizational levels concurrently....