RRW Consulting's Direct Marketing Blog
RRW Database Marketing Blog Spot. Here's our take on all things related to direct marketing. Whether it's the latest CRM tool, the newest approach for...
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RRW Consulting's Direct Marketing Blog
Here's our take on all things related to direct marketing. Whether it's the latest CRM tool, the newest approach for targeting and segmentation, or just interesting industry news, RRW reports on it he...
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RRW Consulting's Direct Marketing Blog: Email Personalization
Friday, August 1, 2008 Just as in direct mail, email marketers are finding that sophisticated personalization boosts results. Yep, we like to see our names in print; we like to know that the companies...
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RRW Consulting's Direct Marketing Blog: What is Your Data Quality Gameplan?
Monday, September 24, 2007 What is Your Data Quality Gameplan? If you are frequent readers of our blog, you know that one of the subjects that we are most passionate about is that of maximizing good...
Rrwdatabasemarketing.blogspot.com news digest
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15 years
Email Marketing to the Millenials
Understanding generational differences and what it means to marketers is a topic that continues to fascinate me.
See this article from B2B Magazine, called Marketing to Millenials. It's a concise read on how the Millenials (sometimes called Generation Y--people born before 1982) perceive email marketing, and includes tips on what works with this group. Perhaps... -
15 years
Unsolicited B2B Email - SPAM or Not?
Ever since CAN-SPAM came out, I've been struggling to answer this question:
Since unsolicited email to business-people is not prohibited by CAN-SPAM regulations, is this a viable lead-generation activity, or is it something that we direct marketers should steer clear of?... -
15 years
Small Businesses Concerned with Economy...
For some reason, this article really brought home today's economic reality. The article presents results of a recent survey of small businesses. Essentially, it talks about how concerned small businesses are with the state of the economy. It reiterates...
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15 years
I can't believe that my first blog of the new year ends up being about the US Postal Service. Gee, I guess I AM a direct marketing geek.
In November, I posted on a similar topic--ways the USPS may be able to save money through cost-savings initiatives (such as cutting out delivery days)....
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Web host: | Google LLC |
Registrar: | MarkMonitor Inc. |
Registrant: | Google LLC |
Updated: | June 29, 2023 |
Expires: | July 31, 2024 |
Created: | July 31, 2000 |
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