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Register now for ICON 2026 in Orlando, Fla., from Oct.18-20. Register by Dec. 31 and save.
Attending PRSA’s ICON 2025 in Washington, D.C., for my first time, and during a federal government shutdown, felt like a bold, maybe even reckless decision.
As a nonprofit senior manager and leader, this year has been packed with bumpy federal budget advocacy, emergencies, and last-minute executions. Adding a trip to the nation’s capital for a conference? That should’ve felt like a mistake....

Register now for ICON 2026 in Orlando, Fla., from Oct.18-20. Register by Dec. 31 and save.
As chief brand and marketing officer at SHRM — the world’s largest business association focused on workplace dynamics — Tina Beaty helps organizations and their leaders anticipate what’s next in the world of work....

Every January brings a familiar rush. It’s not just the start of the new year — it’s the inevitable resolution season where inboxes overflow with tips, feeds are packed with advice and screens buzz with promises.
Having spent my career navigating the fast-paced world of communications, I’ve learned that the excitement around resolution season often comes with confusion. And in wellness, the stakes are even higher, as capturing attention is easy, but earning trust...

I originally published this article on Giving Tuesday, celebrating the official launch of the season of giving. Immediately after, Omnicom announced sweeping cuts, including 4,000 layoffs as part of the IPG takeover as outlined in this Adweek article...