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Prsay.prsa.org news digest

  • 5 days

    The Communications Tightrope: Balancing Scientific Credibility and Consumer Clar...

    Every January brings a familiar rush. It’s not just the start of the new year — it’s the inevitable resolution season where inboxes overflow with tips, feeds are packed with advice and screens buzz with promises.
    Having spent my career navigating the fast-paced world of communications, I’ve learned that the excitement around resolution season often comes with confusion. And in wellness, the stakes are even higher, as capturing attention is easy, but earning trust...

  • 7 days

    When Industry Disruption Hits: Finding Purpose and Opportunity Through Strategic...

    I originally published this article on Giving Tuesday, celebrating the official launch of the season of giving. Immediately after, Omnicom announced sweeping cuts, including 4,000 layoffs as part of the IPG takeover as outlined in this Adweek article...

  • 12 days

    Why GEO Is Just PR by Another Name

    Explore additional AI-related insights in the November–December issue of Strategies & Tactics.
    Artificial intelligence is the most disruptive innovation since the internet, but is being adopted twice as fast. Search engines are being steamrolled as web users shift to AI for answers, and organic website traffic is falling fast....

  • 14 days

    Avoid Pyramid Schemes and Draw Readers in With the Feature-Style Story Structure

    It was the end of a long day training engineers to write marketing materials at a Fortune 500 tech company.
    These folks had deep moral concerns about the whole endeavor: They seemed convinced that producing “marketing fluff” was akin to murdering kittens....

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Web host: GoDaddy.com, LLC
Registrar: Public Interest Registry
Registrant: REDACTED (Public Relations Society of America)
Updated: March 20, 2025
Expires: May 19, 2026
Created: May 18, 1995

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