PRsay – The Voice of Public Relations

After two-plus years of the pandemic, many companies and organizations are looking to return their workforces to the office. Being together in the same physical location brings many benefits, but remote work offers advantages, too.
A hybrid model that combines remote work with in-person office work has the potential to improve how you run your business, whether it’s in PR, marketing or any other sector....

July is Global Affairs Month at PRSA. Learn more about the programming here.
The Air China flight descended through the smog and I saw Beijing for the first time in 2003. Little did I know I’d see that magnificent, architectural playground of a skyline change dramatically over hundreds of flights to come....

Fifty-five years ago, the first “Public Relations Handbook” that I edited was published. Matt Holt Books recently published the book’s 5th edition. Needless to say, a lot has changed in public relations since 1967.
Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals. There were newspapers, magazines, wire services, trade publications, TV and radio. Three major broadcast...

A press conference can be a risky way to convey information to the media and the public, particularly during a crisis.
The latest reminder of the perils that press conferences pose comes as new, conflicting facts have emerged about the tragic shootings on May 24 at Robb Elementary School in Uvalde, Texas, in which 19 children and two teachers were killed....