Qualitative Market Research and Consumer Insights | iModerate

Not long ago, I was enjoying a meal in Las Vegas at Guy Fieri’s Vegas Kitchen & Bar restaurant on the strip and noticed something pretty cool. When the check was delivered, it was accompanied in the bill book by an iPod, which asked a very simple...

Starbucks reported a record revenue of $16.4 billion for fiscal year 2014. While many companies make an effort to impact the customer experience, I decided to look at one company that seems to be getting it right (most of the time). Starbucks has never...

Customer segmentation is at the heart of every marketing program. And even with the litany of new social, behavioral, and demographic data available, one age-old classification method still remains constant in nearly every analysis: social class. Yet...

GreenBook recently featured ‘Checking your blind spots: Take a look at the “aren’ts,”‘ an article written by iModerate’s Will Pirkey, on their website. This article challenges brands to look beyond their target audience and learn from consumers who aren...