Search Engine Land - News, Search Engine Optimization (SEO), Pay-Per-C...

Google is now promoting its own AI features inside Google Ads — a rare move that inserts marketing directly into advertisers’ workflow.
What’s happening. Users are seeing promotional messages for AI Max for Search campaigns when they open campaign settings panels....

Microsoft today launched AI Performance in Bing Webmaster Tools in beta. AI Performance lets you see where, and how often, your content is cited in AI-generated answers across Microsoft Copilot, Bing’s AI summaries, and select partner integrations, the...

B2B advertising faces a distinct challenge: most automation tools weren’t built for lead generation.
Ecommerce campaigns benefit from hundreds of conversions that fuel machine learning. B2B marketers don’t have that luxury. They deal with lower conversion volume, longer sales cycles, and no clear cart value to guide optimization....

Let me guess: you just spent three months building a perfectly optimized product taxonomy, complete with schema markup, internal linking, and killer metadata.
Then, the product team decided to launch a site redesign without telling you. Now half your URLs are broken, the new templates strip out your structured data, and your boss is asking why organic traffic dropped 40%....