Brand Identity Agency-Branding Services-IDeas BIG

IDeas BIG. Award-winning brand identity agency, providing complete branding services including brand naming, logos, visual identities, new...

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Ideasbig.com news digest

  • 6 years

    “Woke” Advertising: Branding for Ethical Consumerism

    Brand identity refers to the reputation companies actively cultivate about themselves and is crucial in attracting new customers and to garner customer loyalty. As popular culture evolves, trends in branding keep pace.
    As younger generations put greater emphasis on ethical consumerism, one of the trends that is creating the largest splash in the public imagination involves developing a socially conscious brand identity. Referred to by young consumers as “woke” advertising...

  • 6 years

    Dunkin’ Brand Name Change Gains Spotlight

    On Wednesday, September 26, 2018, Miach Maidenberg and Julie Jargon of The Wall Street Journal provided insight to the Dunkin’ Brand name change. Although ‘donuts’ is being dropped from the name, Dunkin’ still plans to keep them in the picture but not...

  • 6 years

    How Family-Owned Affects Brand Perception

    Family-owned businesses make the world go ‘round – really! Two-thirds of businesses worldwide are family-owned. They also account for 50-80% of employment in most countries. It’s not surprising, being family-owned does wonders for brand perception. There...

  • 6 years

    Charity Rebrands for Growth

    On August 13, 2018, Lisa Bertagnoli of Crain Chicago Business explained why rebranding a Chicago-based charity was a real game changer. Though it may seem as a simple change, the charity expects to see great success.
    What’s in a name? Plenty, when it comes to fundraising for a charity with a sensitive mission....

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