Brand Identity Agency-Branding Services-IDeas BIG
IDeas BIG. Award-winning brand identity agency, providing complete branding services including brand naming, logos, visual identities, new...
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Branding Portfolio | IDeas BIG
Browse our collection of work including brand and product naming, logos, brand identity, strategy and execution, website design, and more.
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Dunkin’ Brand Name Change Gains Spotlight - IDeas BIG
On Wednesday, September 26, 2018, Miach Maidenberg and Julie Jargon of The Wall Street Journal provided insight to the Dunkin’ Brand name change. Dunkin’ Brands Group Inc. is dropping the word “Donuts...
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IDeas BIG assisted Amcor, the largest packaging manufacturer, with a new identity roll-out, including designing sales literature and exhibit graphics.
Ideasbig.com news digest
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6 years
“Woke” Advertising: Branding for Ethical Consumerism
Brand identity refers to the reputation companies actively cultivate about themselves and is crucial in attracting new customers and to garner customer loyalty. As popular culture evolves, trends in branding keep pace.
As younger generations put greater emphasis on ethical consumerism, one of the trends that is creating the largest splash in the public imagination involves developing a socially conscious brand identity. Referred to by young consumers as “woke” advertising... -
6 years
Dunkin’ Brand Name Change Gains Spotlight
On Wednesday, September 26, 2018, Miach Maidenberg and Julie Jargon of The Wall Street Journal provided insight to the Dunkin’ Brand name change. Although ‘donuts’ is being dropped from the name, Dunkin’ still plans to keep them in the picture but not...
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6 years
How Family-Owned Affects Brand Perception
Family-owned businesses make the world go ‘round – really! Two-thirds of businesses worldwide are family-owned. They also account for 50-80% of employment in most countries. It’s not surprising, being family-owned does wonders for brand perception. There...
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6 years
On August 13, 2018, Lisa Bertagnoli of Crain Chicago Business explained why rebranding a Chicago-based charity was a real game changer. Though it may seem as a simple change, the charity expects to see great success.
What’s in a name? Plenty, when it comes to fundraising for a charity with a sensitive mission....
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Updated: | September 15, 2023 |
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Created: | September 14, 2006 |
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