Domtar | The Fiber for the Future

Even as more business transactions move online, direct mail marketing remains an effective way to influence customer choices.
Direct mail marketing is alive and well and an effective communication tool.
In an ever-more-digital world, direct mail marketing meets a need that can’t be met through bits and bytes. Customers crave the sensory input that a well-executed print campaign delivers, and they’re more likely to recall brands after experiencing print...

Published paper specifications won’t tell you everything you need to know about paper performance. Use these tips to find the right paper for the job.
When it comes to choosing paper for your next project, just look at the paper specifications. They’ll tell you everything you need to know. Or will they?...

Which paper brand do you use in your business or home office? And does it even matter?
The debate over the importance of brand loyalty is a constant among marketing experts, with some people decrying the loss of brand loyalty in the digital marketing era and others welcoming it. But studies show brands are still important among consumers...

Private label office papers are a key differentiator and growth driver for many independent dealers. Find out why creating a private label might be right for you.
Brand matters. But who says the brand has to be a national brand? More retailers and independent dealers are finding that private labels make excellent business sense. Private label products are a great way to differentiate their business from the competition...