Blog for microsites and content - Zoomforth Insights

Reading Time: 9 minutes
Getting a great microsite out to the market requires a lot of effort from various stakeholders. We’ve discussed the value of building out a great microsite preparation team before. There’s one key stakeholder that it’s vital not to forget about. And...

Reading Time: 8 minutes
Strong change management is vital for businesses to retain a competitive edge. Stagnating businesses are likely to suffer in the market relative to faster moving competition and those who fail to manage change properly may experience unpredictable results...

Reading Time: 7 minutes
Every year brings a new set of business buzzwords. Last year we reached out, touched base, circled back, disrupted, doubled down, and grabbed the low-hanging fruit.
This year, as we lean in to the new normal, everyone’s pivoting, getting agile, going cloud-based, bringing forward their digital transformation agendas and leveraging their sales content strategies....

Reading Time: 8 minutes
Creating a strong brief is a key part of the design process. But what is a design brief, and how can you ensure that yours is good enough for your designers to deliver the best results possible?
In this guide, we set out what you need to know to create a strong design brief. By creating the best brief you can, you’ll empower your designers to deliver their best work. And great design means a more effective sales proposal, which can mean better...