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The Modern Marketing System. Create work you’re proud of, that solves a real problem. That matters to the people you aim to serve. So they’re willing...

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Themodernmarketingsystem.com news digest

  • 4 months

    Chefs vs. Cooks

    Anne-Sophie Pic grew up at her family’s restaurant, Maison Pic. In 1992, aged 23, she returned to Maison Pic to train under her father, Jacques Pic,…

  • 4 months

    The Easy Way & The Hard Way: A Marketing Parable

    Imagine you’re walking on a dirt road in the country, with emerald green fields as far as the eye can see. The sky is electric blue,…

  • 4 months

    Become a Student of the Game

    Hey, it’s Shawn… I’m writing solo today while André and Anita are sipping wine in Napa Valley and California dreamin’… We spent last week together…

  • 4 months

    World Building 101 for Marketing

    Whatever You Think, Think the Opposite (p.90) by Paul Arden Attracting and engaging with audiences are two critically important skills for modern marketers, and there’s no…

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