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Google’s new Search spam policy around reputation abuse – or what SEOs have referred to as “parasite SEO” – will take effect “after May 5,” according to Google. May 5 is this Sunday.
We knew this was coming. Google told us this change was coming in March, when Google announced multiple search enhancements, which also included the March 2024 core update (which completed April 19) and spam updates (which completed March 20)....

Google Ads will automatically pause low-activity keywords, starting in June, according to an email sent to advertisers by the Google Ads team.
What is low activity? Campaigns that were created more than 13 months ago and that have had zero impressions in the past 13 months....

If you’ve ever tried using avatars or buyer personas to write a Google Ads headline, you know it can be frustrating and fruitless.
You try to define your target market, only to be told, “Our audience is anyone who wants our product – we don’t exclude anyone.” Persist a bit and you might refine it to “Ages 25-45 in metropolitan areas.”...

The Google interface we know today will be gone in less than three years.
As ridiculous as this prediction may seem, I remember back in 2004 when Google.com finally overtook Yahoo.com. For eight years, no one thought that would ever happen, but it did....