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Activate Your Message
Studies show that we read 30% slower from a computer screen than we do from paper, and web users have difficulty accurately reading long blocks of text.
How can you make your website content easier to read? Simplify your sentences. Shorten your paragraphs. Where possible, use active sentences instead of passive ones....

Similarly, if your objective is to create an entirely automated purchase process and reduce the need for personal contact, then you'll definitely want to include FAQs (Frequently Asked Questions) to ensure you've answered as many questions your customer...

When it comes to building a website for your small business, flashy intros and trendy designs will only get you so far. Ultimately, it's your web content that will sell your customers on your product or service and keep them coming back.
Creating targeted web content that delivers the right message is no easy task. It takes careful planning and is most successfully achieved when viewed as an integral part of your overall website design....

Many small growing businesses in BC are about to take their first steps into the Social Media world. There is lots of information available online to help small businesses understand how to approach social media in fact there is so much information that...