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Having a website these days is almost a necessity to doing business. Whether you’re a retailer, providing a service, or are operating purely online, launching a new website needs the same careful consideration as launching any business.
Write a Website Business Plan...

Marketing Online: Promoting Your Site
In order to generate online sales and traffic, you need to actively market and advertise your products and services, both online and through traditional media (print advertising, brochures, signage, etc.).
Research your market before introducing new products, services, or expanding to a new geographical region. Take advantage of online social media tools such asTwitter, Facebook, Yahoo Upcoming, and YouTube to market and raise your customers' awareness...

Take Advantage of Website Analytics Tools
You can use free web analytics tools such as Google Analytics to find out how many visitors you have, how much time they spend on each of your web pages, from where they are visiting, and what sites led them to yours. Are customers leaving your site...

In some respects, your website is like a living, breathing thing; it’s available 24X7, and requires consistent care and feeding.
Unlike a printed brochure, your website can continually evolve and improve through better content, easier navigation, greater functionality, and testing. Here are some tips for improving your site—and your customers’ experience with your site—by creating...