RRW Consulting's Direct Marketing Blog

Understanding generational differences and what it means to marketers is a topic that continues to fascinate me.
See this article from B2B Magazine, called Marketing to Millenials. It's a concise read on how the Millenials (sometimes called Generation Y--people born before 1982) perceive email marketing, and includes tips on what works with this group. Perhaps...

Ever since CAN-SPAM came out, I've been struggling to answer this question:
Since unsolicited email to business-people is not prohibited by CAN-SPAM regulations, is this a viable lead-generation activity, or is it something that we direct marketers should steer clear of?...

For some reason, this article really brought home today's economic reality. The article presents results of a recent survey of small businesses. Essentially, it talks about how concerned small businesses are with the state of the economy. It reiterates...

I can't believe that my first blog of the new year ends up being about the US Postal Service. Gee, I guess I AM a direct marketing geek.
In November, I posted on a similar topic--ways the USPS may be able to save money through cost-savings initiatives (such as cutting out delivery days)....