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When you start out in link building, almost everyone recommends to check out your competitors. And I agree: it is very important to know who you're dealing with in the SERPs.
Many people additionally recommend to "get" all those links your competitors have built so far. However, this can be a potentially dangerous and rather inefficient approach to link building. Let me tell you why....

This post was originally in YOUmoz, and was promoted to the main blog because it provides great value and interest to our community. The author’s views are entirely his or her own and may not reflect the views of MaxSEO
Howdy Mozzers,
I've been spending a couple of weeks this summer in the Distilled office looking at the way they do linkbait in order to write up a guide on it....

While link bait is frequently seen as more "fun", and it's definitely more creative, than doing things like guest blogging or emailing people asking for links, it has its challenges. I wanted to share a few things I've learned about creating link bait...

Social media marketing is a great way to humanize your brand and connect with your target audience in an unobtrusive and personal way. A strong and loyal social network can help spread your messaging strategy and defend your brand from online trolls...