Genius Marketing - Strategy & Concepts | Creative Agency

The World Before Email Subject Lines
In 1971, the American computer programmer Ray Tomlinson sent the first email. Sent from one computer to another in the same room, the message consisted of a string of unconnected letters; in Tomlinson’s own words, “something like QWERTYUIOP.”...

Video’s Dominance in Social Media
Video on social media grabs an audience’s attention more than any other form of content. And it’s easy to see why. Studies have shown the average attention span for adults on social media is eight seconds. And the message within a video can be understood...

Can direct mail be the secret to the success of your next campaign and boost your marketing return on investment?
There is no disputing the fact that the rapid advancement of digital technologies has presented a transformational opportunity for marketers. The growing popularity of digital has enabled advertisers to improve the speed, relevance and reach of their...

Does your business need a marketing agency, a marketing consultant, an in-house marketer or some combination of the three? Our easily digestible guide highlights the differences between them, how they might work together and how to figure out what you...