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As I am currently exploring stepping over from ‘print on demand’ to fulfilment services, I thought I would talk about this topic and explain what I have learnt so far.
Printing to order
Over the past 18 months I have worked with a print-on-demand method where greeting cards and art prints etc with no finishes are printed to order. I have a minimum of stock held at my printer’s warehouse. Stock is only held of greeting card designs which...

E-commerce is a burgeoning field: more sales than ever are taking place online. Last year, over 100 million Christmas cards were sold, with a huge portion of those online. So, it’s of paramount importance for you to ensure your business is able to cope...

Deckled Edge Ltd – Janna Cossettini
Hi, I’m Janna, creator and do-er-all of a tiny publishing company: DECKLED EDGE LTD!
I’m a Mother, a business owner, an artist and an avid horse rider. Here at D.E headquarters, I produce greetings cards and paper goods specialising in equine and animal art....

Generating traffic to your website is all well and good: but what do your visitors do when they arrive? Do they stay, explore your business, and take the next step – or do they move on quickly, before they have a chance?
The number of people stopping off briefly (as a portion of your overall web traffic) is commonly referred to as your ‘bounce rate’: Google defines this as the percentage of single-page visits. Reducing this can be key to boosting your revenue, and optimising...