Welcome to ckwrites experiential and event marketing
Ckwrites. Christopher Korody helps company maximize the impact of their events. He is an event marketing strategist, creative director and...
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Best pages on Ckwrites.com
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ck writes – Experiential and Event Marketing Strategy – Creative Director – Writer
It’s because strategy and creative are working together. My name is Christopher Korody. ck around here. I consult with clients and their agencies to develop experiential and event marketing programs. ...
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http://www.ckwrites.com/?p=4515 From ‘once upon a time’ to ‘happily ever after,’ a captivating tale of challenges and successes will celebrate, engage and inspire your workers as they slay their metap...
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Get leadership buy-in Know your company’s full suite of products and services Develop a strategy and action plan to grow key accounts Select the right accounts Build a solid account team Communicate v...
Ckwrites.com news digest
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7 years
8 Phrases to Use When Your Client Is Extremely Unhappy
8) “Is there anything we can do to save this relationship? We value this relationship and want to continue working with you.”
Source: blog.hubspot.com
In case you know, you need some help… because stuff does happen now and again. -
7 years
Expertise as a Differentiation Strategy | Hinge Marketing
There are really only two ways to gain a competitive advantage over your competition. One way is to compete on price, highlighting the similarities you share with your chief competition.
“We’re just as good as our competition, but we cost less.”
Unfortunately, unless you have a sustainable cost advantage, you can’t keep up this strategy for long. All it takes is someone willing to undercut your lowest price. The lowest-cost strategy also exposes you to commoditization and a much wider range... -
7 years
Ideo’s CEO On How To Lead An Organization Creatively
Ideo believes that a company “gardener” is one of the most important hires for creating a culture of innovation. While the “explorer” leads from the front, the gardener leads from behind.
“It’s about nurturing the conditions in which creativity is most likely to happen,” Brown says. “That’s really about culture, environment, rituals—the sorts of things that give people permission to explore, that encourage open-mindedness, collaboration... -
7 years
15 Reasons You Didn’t Win that Event Pitch
If you didn’t land a recent pitch, you might be wondering why. Here are the 15 most common reasons.
Source: www.eventmanagerblog.com
Need some tough love or a splash of cold water. It always comes down to basics. Interesting tone here – a lot of it is about respect. For their time, budget, audience. This would make a heck of a self-check list and should be mandatory for new hires...
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Created: | October 16, 2009 |
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