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Editors note: This article is written in collaboration by Om Tandon of UXreviewer and Lisa Brunette, founder & owner of Brunette Games, a narrative design and storytelling powerhouse working with development teams at publishers and studios such as...

The term ‘live ops’ is an industry-standard. Most large and mid-sized studios and publishers have a department that remotely configure their games, whether that’s localization, in-game events like flash sales, or daily bonuses.
So what is ad ops? And where does it fit in? Well, before we can explain that, we need to explain Lifetime Value (LTV)....

It’s easy to think of collectibles as frivolous add-ons to mobile games, and games in general. But when you get them right, collectibles can make your game more enjoyable, more sustainable, and more lucrative. Here’s a rundown of the key things to consider...

Subtitles might be one of the last things you think of. But they shouldn’t be – because they really do matter. Here are our thoughts on why, and some tips to help you get them right the first time.
Subtitles are a must in today’s mobile games. And not just for gamers with hearing impairments. They’re important for lots of other ‘life’ reasons – people use them if they’re playing a game on public transport, because they have crappy speakers, if...