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The online world is a cold place where the winner is usually the one that plays on numbers. Whether the number relates to attaining the number one position in search engine results, attracting maximum number of online visitors, or having a large number...

Did you know that about 1.4 billion people have their accounts on Facebook? And that Twitter has 284 million active users? And that the +1 button on Google+ is hit 5 billion times per day?
The above social media trends are certainly mind boggling to say the least. But the fact is that they are true. Social media sites have created a big bang in the new millennium. Most people now spend more time socializing online as compared to meeting...

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”
— John Wanamaker
The above quote represents one of the most common dilemmas with online advertising. Most online business owners don’t have a clue whether their digital display advertising campaign have been effective in terms of return on investment. They do not know...

Do you want to make money by setting up an online business? That is certainly a good idea. The good thing is that you do not need much money to invest in the digital platform. And even if you don’t have any capital to invest at all, you can still make...