Zambia Governance Foundation – For Civil Society

Building an advocacy strategy Part 4 – Targeting your intervention
Building upon the knowledge from the previous articles in the series, the next stage in the advocacy strategy process is to identify who has the power to influence the policy change desired – otherwise known as the targets. Although choosing a target...

Building an advocacy strategy part 3 – conducting a situational analysis
The need to have adequate knowledge around a policy issue is fundamental to the relevance and effectiveness of the advocacy strategy related to the issue. Making a strong advocacy case requires substantial knowledge and evidence justifying the reasons...

Building a strategy part 2 – Deciding the means
In this article, we will look at the second stage in the development of an advocacy strategy – the ‘means’. Deciding on the means, also known as the ‘how’ of getting to the ‘ends’, is one of the most important stages of an advocacy strategy. It is about...

Building a Strategy Part 1 – Deciding the Ends
Building an advocacy strategy is a daunting task that requires specialized knowledge, skills and experience. Fortunately there is a consensus among majority of the advocates on the process of building an effective advocacy strategy. Developing a modern...