Zapf Creation UK

Baby Annabell remains the UK’s number one nurturing doll brand – and we’re celebrating with a brand-new website!
There’s been more than a few changes round here, all in an attempt to give Baby Annabell a sparkly new home and ensure as seamless a user experience as possible when you’re in her world. We wanted to better reflect our Baby Annabell product offering...

At BABY born, we know you love our products – you tell us so! But we wanted to make absolutely sure that BABY born customers can find products and information easily, navigate content quickly and complete the purchase process without hassle. The result...

Play is crucial for any little one’s developing imagination – but the good news is that you can facilitate it in so many ways! Imaginative play, or roleplay or pretend play, is so important because it gives growing children the opportunity to experiment...

Doll-inspired roleplay is a wonderful use of little ones’ energy and imagination – and when it comes to caring for baby, a toddler’s work is never done! Children don’t need much of a push in the right direction where imaginative play is concerned – they...