Write a Head

If there’s one thing we like to remind small business owners about their copy, it’s that it’s not about them. Ever.
In order to attract, connect, and convert, the words in all of your marketing materials must speak to your target audience. Understanding the way your ideal customer thinks, feels, and acts is the key to an effective campaign....

Perhaps you have been in business for some time and you have decided that it is time for your business to grow.   This is a very exciting time and you have a lot of homework to do before you make your move. How will scaling up your business affect your...

Small organizations can undergo drastic shifts when employees come and go. In a small team, each person’s role is integral to the business’s function. Everyone works on tasks that aren’t in the job description. So when an employee leaves the company...

Did you go into business to be  your own boss? Did you dream of breaking the limit on the cash you could earn in the 9 to 5 world?
Did you see an opportunity you had to take, filling a gap in the market? A burning passion you just had to explore?
Your definition of success will depend on the reason you got into business in the first place. Your idea of success will also define your plan for, and comfort level, with growth....