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This following Q&A between Loyalty360’s Jim Tierney, and Camille Kennedy from Snipp, first appeared on the Loyalty360.org, April 22, 2016
Building customer loyalty is an often daunting task, replete with a myriad of factors connected to leveraging key behavioral and transactional insights. One customer segment − Millennial Moms − comprises a key target area for building loyalty.  Camille...

Millennials are constantly in focus for marketers and being equipped with the latest information on them is imperative to successfully crafting in-store marketing strategies that increase loyalty and generate results.
We present for you a podcast hosted by Loyalty360. Tune in as we discuss the latest trends on millennials and tackles the big question on the mind of marketers today: How can this diverse, digital generation get engaged with your brand at retail, especially...

This article first appeared in Loyalty360. April 1, 2016.
The loyalty industry is about to experience a massive disruption. A perfect storm of three macro trends is upon us that will change how brands inspire enduring loyalty forever. To remain relevant to members and ensure everlasting loyalty, marketers need...

Didn’t make it to SXSW this year? Fear not, we’ve got you covered. We’ve summarized the best highlights and trends from the festival that are most applicable to our brand and agency partners.
Join Snipp Interactive as we present FUSE Marketing Group’s Patrick Weir (SXSW Mentor & Creative Director) and Lane Buie (VP, Digital), fresh from Austin, Texas, with the best insights on the latest SXSW trends. We discuss how brands can take technology...