WOW Branding Agency | Get a Free Consult For Your Branding Project

Whether you’re an entrepreneur working on your next big idea or the leader of a well-established company, in today’s world of choice, I’m sure at some point you’ve contemplated how to stand out. We’re not just talking about how to be better at this,...

Going through the rebranding process in your organization can be tough, even if everything goes smoothly. In our experience, there are six things that get in the way of a perfectly-executed rebrand.
1- The CEO or leadership team is not involved
Too often, we see the rebranding efforts beginning in the marketing department instead of with the CEO. Branding is a CEO-level initiative because it deals with the fundamental definition and expression of the business. The brand consultant is the worst...

Without a meaningful and clearly articulated purpose that is real to you, you won’t ever reach your leadership potential. But once you discover it, there will be no stopping you or the movement your purpose creates.
When we get started in our careers, few of us are fortunate to know our purpose, so instead, we are driven by a lifestyle. To travel the world. A red sports car. A white picket fence. And so, we set out into the world to create the world we envision...

Re-Branding
…on purpose this time
Things have changed for your business over the years and it’s time to re-evaluate your brand to make sure that it’s clearly reflecting the grand vision (you do have one don’t you?). Many of the established companies that come to us are looking to refresh...