James T Noble | Smart Marketing for Agencies & Training Providers

When your marketing team writes a blog, what do they use as a measure of success? The number of visits to the page? Bounce rate? Time spent on the page?
These are all good metrics to establish whether the people who visited the blog found it interesting or worthwhile…...

Would you say that you hand-on-heart understand what your audience truly wants, and not just what it tells you it wants?
Google Search Data suggests not.
Recent research has found that within the privacy of an internet browser and away from social bias, a person is more likely to search for what they truly want in order to generate the results they’re looking for....

In a world of results-driven pay-per-click, content marketing, and return on investment, it can be easy for businesses to put their organic social media strategy to one side, assuming it’ll take care of itself.
But although it might not be as ‘sexy’ as its paid-for social relatives (yes, I did just call PPC ads ‘sexy’), organic social media deserves your attention if you’re going to achieve your broader marketing goals....

Sue Yun has worked in marketing for over 17 years, and joined HackerRank as Head of Customer Engagement and Marketing in 2017. She has previously worked as a Director at both Searchmetrics and Google, and was part of a start-up (LifeLock) that went public...