Voter Gravity

Listening to client requests through primary elections, we have re-introduced a feature we call “Near Me.” This feature allows clients to pre-set targeting criteria, and when users log into their phones – target voters appear on their phone closest to...

During each election cycle we hear about the elusive independent voters, who are apparently the deciding voters of every election. But what do we actually know about their importance or the best way to reach them?
There has been an argument recently that both parties have been neglecting their swing voters and instead of trying to persuade these swing voters, have focused their efforts on much more involved voters....

In a digital age, your campaign must have a strong online presence—and that means more than just an email account and website.
By using Facebook, President Obama was able to connect with voters during the 2012 election cycle, in swing states who lacked listed phone numbers. According a survey released in 2012, 22 percent of registered voters used a social media site —such as...

Even in the digital age, the most influential form of campaigning in the American conservative movement is direct mail. As with any form of campaigning, however, it costs money, and direct mail is one of the most expensive campaign costs.
What you might find surprising is that, while technology is critical, direct mail is often the largest source for campaign fundraising....