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Every app owner  strives to turn their audiences into loyal, valuable customers for their brand. And the fact is, mobile app retargeting strategies remain one of the most effective ways to do this.
To get these strategies right, companies sometimes need to provide partners with their most prized possession: user data....

I’m going out on a limb here – but the current focus on ad effectiveness has resulted in a lack of creativity.
For me, this is one of the fundamental reasons why people have developed a “blind-eye” when it comes to banners or other online ad formats. Things are changing in mobile and unlike before, a well-placed ad at the right time is sometimes not enough to...

The post Acquiring high-value users for Hempire appeared first on Glispa.

This year’s theme for International Women’s Day was #BalanceForBetter, which we extended over the entire month of March to celebrate some of the amazing #WomenAtGlispa who push for, and inspire equality each day. One of them is Talent Manager Rebecca...