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People are searching for your products or services on line and most use Google Search to find them.  91% of US consumers use the internet to look for local goods and services (Verisign 2015 U.S. online survey)
Most businesses want to rank high in the organic (free) listings. This necessitates good SEO (Search Engine Optimization) which includes the use of good keyword phrases in the appropriate places on your website, being mobile friendly, having a quick...

As social media channels continue to limit who can see your content, it is even more important to capitalize on communicating with your audience via email.
Your email database should grow on a weekly basis.  Upload the email addresses of all new connections on a regular basis. Collecting business cards in a drawer or in your purse does not encourage connection and ongoing communication....

1.  Using photos or images on your website is important to break up long paragraphs of text. Visitors are turned off by too much text.  They are scanning your site to see if your company offers the services or products they need/want.
Most of these visitors are in a somewhat hyperactive state.  They want information and they want it fast. If your website looks too wordy, they will move on to another website....

VIRTUAL FUNDAMENTALS
VIRTUAL FUNDAMENTALS - Internet Marketing Agency Fort Lauderdale
Use Google Analytics, Google Local Listings and Google Maps Free Tools to Improve Your Internet Marketing Efforts and Your Website Google Analytics: An Essential Market Research Tool Thanks to the internet you have a wonderful opportunity to test, track...