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“Point is, go someplace different. Say something different. Be willing to take some risks and be different.”
OK, you recognize yourself as a challenger brand.
You’ve read-up and know that “challenger” is squarely where you sit vis-à-vis your competitors. And if you haven’t reached this conclusion, or still don’t know about this whole “challenger” thing, take a read of Eating the Big Fish by Adam Morgan. It...

“People in advertising didn’t have an apparent problem with the graphic design industry, but it’s the design world that has a bit of an axe to grind.”
Am I A Sellout?
Are we all sellouts? Assholes that don’t value one of the very things that makes us successful? Is that why Graphic Designers look down on people in advertising? Or is it that they’re out of touch with what they do for a living? Overly academic snobs...

I’ve long been someone who dreads having to use the word “consumer.” I cringe when well meaning but (sorry) out of touch clients depend on “the data” to guide a creative or strategic decision. And yet, our industry is more than a little obsessed with...

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