Welcome to Victor Ariyibi's Blog on Advertising in Nigeria

Building customer loyalty is one of the most important things for any business. Marketing research has shown that the cost for finding and attracting a new customer or client is about six times more than the cost to keep an existing one.
Well technically, all your current customers are some other company's potential customers. That is why it is essential to have customer loyalty strategies put in place....

Billboard advertisement is one of the most effective forms of advertising and as such it should beautiful entertaining and great enough to captivate people’s attention. Billboard adverts requires the ability to connect with people passing or driving...

In today’s competitive and cluttered selling environment, business owners are striving to stand out from the crowd and to be the best among the rest and that is why marketing is essential for all businesses irrespective of how big or small the business...

LED is one of the best advertising methods in terms of creating brand awareness. Many businesses are relying on outdoor LED signs to catch customer’s attention.
The fact is LED billboards are transforming everything about outdoor advertising. Their powerful marketing potential and their versatility make them a medium with particular cost benefit advantages for businesses....