Vet Marketing 360™

Follow the 5 steps in this marketing plan to gain insight into how to market your veterinary services.
The ideas below are not typical for a business marketing plan.  Typical plans bore, comply with expectations, and are soon forgotten.
The idea of this marketing plan is to create a mind-set.  As Seth Godin says, to get to the real truth about your business and where it’s going.  This is a plan you’ll carry with as you work.  It’s far more than a document....

As a medical professional, you may think that sales are beneath you.  People know when they need a vet.  You don’t have to “sell” them on it.
Untruer words were never spoken.
The term “sales” or “salesperson” often gets tagged as pejorative.  This is based on cliche view of the used car salesman using high pressure tactics....

It’s a staple of veterinary marketing that you target and focus on a specific need.  But it’s worth considering that people are more likely to buy what they want.
What we need versus what we want.  The eternal struggle.
We know we need to lose weight.  But we want to eat chocolate fudge ice creme....

All traffic you can get into your website falls into your marketing funnel.  Animal breeds and medical conditions can all be optimized to capture more leads.
My beagle has an ear infection.
What to do about cat hairballs.