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Veronicastenberg.se news digest

  • 5 years

    How to measure customer experience

    There are various ways you can approach the measurement of CX. Either you can take a holistic view and from a customer journey perspective identify common touchpoints and areas where you can assign KPI’s for each overarching area in the customer journey...

  • 5 years

    Enter the era of psychographics

    The era of mass marketing is dead (thank god!)  which means that marketers face a new challenge in terms of targeting. To be relevant and strike a chord with your customers segmentation by demographic and geographical data alone is not an option anymore...

  • 6 years

    5 podcast that will up your game

    Podcast are one of my favourite mediums to obtain new knowledge. In fact I can go as far as to say that podcast are part of my baseline for my own personal wellbeing. I listen to quite a few episodes each day, capitalising on the time I have going to...

  • 6 years

    Book review: The Dip by Seth Godin

    There is no surprise to anyone at this point that I follow Seth Godin. Besides reading many of his books I also taken his Modern Marketing class on Skillshare that I highly recommend.
    This is a dainty little book that I picked up a few years ago, while coming across this goldmine on Amazon where I could by used books and have them shipped all the way to Sweden from the States (I haven’t found many Seth Godin books in Sweden thus far...

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Updated: November 21, 2020
Expires: November 11, 2020
Created: November 11, 2005

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