Veronica Stenberg – Digital Insight, Strategy & Marketing Consultant

There are various ways you can approach the measurement of CX. Either you can take a holistic view and from a customer journey perspective identify common touchpoints and areas where you can assign KPI’s for each overarching area in the customer journey...

The era of mass marketing is dead (thank god!)  which means that marketers face a new challenge in terms of targeting. To be relevant and strike a chord with your customers segmentation by demographic and geographical data alone is not an option anymore...

Podcast are one of my favourite mediums to obtain new knowledge. In fact I can go as far as to say that podcast are part of my baseline for my own personal wellbeing. I listen to quite a few episodes each day, capitalising on the time I have going to...

There is no surprise to anyone at this point that I follow Seth Godin. Besides reading many of his books I also taken his Modern Marketing class on Skillshare that I highly recommend.
This is a dainty little book that I picked up a few years ago, while coming across this goldmine on Amazon where I could by used books and have them shipped all the way to Sweden from the States (I haven’t found many Seth Godin books in Sweden thus far...