Validity: Data-Driven Solutions for Marketing & Sales Excellence

Over the years, there have been many wonderful apps created that are native to, compatible with, or ready to integrate into Salesforce. Here, we highlight 10 of the must-have Salesforce apps for businesses you should consider right now.
Salesforce has become the foundation on which more than 150,000 businesses base their marketing and customer relationship programs and functions. One of the reasons Salesforce is so popular is the way Salesforce.com made it easy for apps to work alongside...

Dirty data in your CRM can lead to employee resentment, low productivity, and the erosion of a company’s culture faster than you can say Salesforce. Here’s how different departments in your organization view the breakdown.
Doctor, I Keep Having This Recurring Data Dream…...

No matter how long you’ve been working within Salesforce, it’s important to regularly evaluate the data management systems you have in place and review the best practice tips shared by other Salesforce admins. Sometimes you come across a strategy you...

Validity Verify allows for quick, real-time email verification within Salesforce Lightning Experience
November 15, 2018 – Boston, MA –  Validity, a global leader in data quality and compliance, announces today a new integration for Salesforce, Validity Verify, to ensure email accuracy in the CRM. Over 15 percent of the emails on marketing lists are invalid...