Usability Hour – eComm UX, CRO, and Marketing Articles

Hey it’s me! That friend who only emails once a month and spouts a bunch of random stuff about product design and user experience…
I’ve been off the blog content writing train lately to focus on building the initial version of my product design improvement software which is set to be released to a small group of people soon (get on that list here)....

If you’re anything like me, you probably have a cupboard in your house dedicated to coffee mugs.
Despite there only being 2 adults in my household, we have at least 30 coffee mugs in that cupboard. It’s insane.
Some of them were gifts, others were picked up while on vacation. Regardless, all of them seem to have a small bit of sentimental value attached to them. So in the cupboard they stay....

Have you ever asked a user of your product how they like it, and had them tell you it’s fantastic, super easy to use, and they love it?
I bet it made you feel great didn’t it?
Well… bad news… that kind of feedback sucks, and hearing it does nothing for you besides making you feel all warm and fuzzy inside....

If you’re reading this, it probably means you’ve either got a startup of your own, or you work on a team helping to develop a digital product.
Which means you already know how important it is to be constantly growing, and finding new ways to increase your number of active users, That’s why you and your team spend a lot of time thinking of ways to get more people to sign up....