Social Media Insights | Sprout Social

If you’re using TikTok for marketing, you’re probably looking for ways to grow on the platform. How do you get more views and followers? How do you get your content to show up in front of the right people? To answer these questions you need to understand...

Like most industries today, the guest experience in hospitality starts long before check-in. Travelers now discover destinations, compare options and shape expectations, all on social media.
On top of that, the 2025 Sprout Social Index™ shows 86% of users plan to maintain or increase the time they spend on social platforms. This means every interaction is a chance to build trust, strengthen brand authority and generate bookings....

Social media can sometimes feel like the wild west.
Brands know they should post content on social media. But without the right metrics, it’s hard to understand if these efforts are moving the needle and helping them reach their target audience.
Social metrics such as comments and likes provide a basic look at whether a post resonates with an audience. However, the art of social media listening goes deeper. Using social media listening metrics can help you understand what content your audience...

For social media practitioners, effective influencer marketing isn’t just about identifying popular Irish creators. It’s also about finding local influencers who fit your brand and respect cultural nuances. That’s how you build partnerships that feel...