Social Media Insights | Sprout Social

SaaS social media marketing is non-optional for growth. Unlike simple e-commerce, SaaS marketing involves long sales cycles, intense competition and complex products, meaning buyers need more than just a landing page. They need ongoing education, trust...

New Zealand’s creator community may be small, but its impact is mighty. Connecting with the right creators provides your influencer marketing campaigns with a major boost. But finding, vetting and collaborating with New Zealand influencers is often challenging...

If you’re using TikTok for marketing, you’re probably looking for ways to grow on the platform. How do you get more views and followers? How do you get your content to show up in front of the right people? To answer these questions you need to understand...

Like most industries today, the guest experience in hospitality starts long before check-in. Travelers now discover destinations, compare options and shape expectations, all on social media.
On top of that, the 2025 Sprout Social Index™ shows 86% of users plan to maintain or increase the time they spend on social platforms. This means every interaction is a chance to build trust, strengthen brand authority and generate bookings....