Social Media Insights | Sprout Social

Social media can sometimes feel like the wild west.
Brands know they should post content on social media. But without the right metrics, it’s hard to understand if these efforts are moving the needle and helping them reach their target audience.
Social metrics such as comments and likes provide a basic look at whether a post resonates with an audience. However, the art of social media listening goes deeper. Using social media listening metrics can help you understand what content your audience...

For social media practitioners, effective influencer marketing isn’t just about identifying popular Irish creators. It’s also about finding local influencers who fit your brand and respect cultural nuances. That’s how you build partnerships that feel...

Strong B2B SEO recognizes the link between intent and revenue. Even when you’re on Google’s first page, searchers aren’t always looking for your solution. To turn clicks into sales, your SEO must attract high-intent buyers.
But decision-makers aren’t only on Google. They’re also using social media search to find answers. That’s why it’s important to optimize for social and search engines....

The only constant in life is change, and that’s especially true for social networks. Meta in particular is no stranger to evolving their networks, and Instagram in particular is doubling down on creators.
Instagram made a significant shift in how it measures and displays content reach, moving away from the long-standing “impressions” and “plays” metrics to a new, universal “views” metric. This update also includes renaming “plays” to “views”, and applies...