Social Media Insights | Sprout Social

The world of social media influencers has transformed significantly in recent years. What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely...

In a world that moves at the speed of social, brands are constantly on their toes to keep up with customers and the competition. For social teams, it’s a juggling act that demands attention to detail and adaptability.
From scheduling posts and engaging with audiences to analyzing metrics and staying on top of trends, social teams always have their hands full....

Global social media marketing strategies and new tools are empowering more brands than ever before to reach a worldwide audience. Creating an Instagram account or working with an influencer now gives businesses access to millions of people right away...

In today’s ever-changing retail landscape, brands are divided into two groups. Those who see social media marketing as a key part of their customer engagement strategy and those who view it as a nice to have.
The importance of social media in UK retail has only grown. The latest data indicates a notable surge in its use. In a 2022 report, it was found that 78% of consumers in the UK have upped their social media usage in the past year. About 65% have made...