udobu

The dynamic ticket pricing buzzword has been around the sports industry since 2007, and even though in every single sports marketing conference there is at least one panel or keynote on the subject, we haven’t seen it widely adopted in the industry on...

One of the key questions teams deal with around their ticketing operations, is how long before game day they should start selling tickets.
There are two opposing ways to go about this dilemma: putting the entire season for sale in advance vs. selling one game at a time. Let’s take a look at the pros and cons of each approach....

There is a gold standard with everything that has to do with price differentiation across the stadium.
Naturally, the closer to the midfield, the better, as you get to see evenly both sides of the field, as opposed to being seated at the wings, close to one end, but rather far from the other....

The term revenue management can be quite confusing, and many mistakenly believe it is the same as dynamic ticket pricing. However, there are many facets to revenue management, and many ways to go about pricing.
The travel industry has always pioneered revenue management, so let’s take a look at some of the terminology, and how it could be applied to the world of stadiums and sports....