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Lee Hartman  (CEO of ConnecTo Labs) on the Digital Economy Feature.
“Designing for mobile – first in Africa”
Connecto is Trudon’s corporate innovation lab. An off-campus team working on digital products that connect people with small businesses.

Once upon a time, Coca-Cola just sold beverages, Lego was just a manufacturer of brick toys, and IBM a technology company. If they wanted people to hear about their products, they took out advertising space or wrote a jingle. How times have changed.
Along with the digital revolution came a distrust of advertising and other disruptive marketing methods, and a craving for information. All of a sudden, it wasn’t enough for brands to simply sell a good product, they had to be interesting. They had to...

Each year, Trudon, prints 4.8 million directories and then distribute them to households and businesses nationwide. We help you find the businesses, products, services and brands you’re looking for as quickly and efficiently as possible.
But as each year comes and goes, it is a fact that our directories become outdated. So as a responsible Corporate Citizen, we’d like to encourage you to recycle your old and outdated print directories through our ‘Recycle Your Old Print Directories Campaign...

The ever complex and increasingly digital commercial world that we live in means that there are so many marketing tactics and trends to consider. Which ones will work for your business? Which ones will cost you money? Can you use one without the other...