Transform Your Business | Transform Your Business

Every year squillions of dollars are spent on advertising yet quite frequently the message misses the market it is trying to address.
This is why many clients I mentor in small business initially say that they view advertising as a big waste of money – sadly with good reason in many cases....

Come on; put your hands up if you would like more business.
I suspect the majority of you have your hands up right now and I also suspect you think the people I’m talking about means customers.
My question is why would you think people only relates to customers?...

Over the last 6 years working with over 1500 small business owners I’ve heard a myriad of reasons about WHY people start a business but typically they boil down to one of 3 core reasons for embarking on one of life’s riskiest journeys.
Reason 1 (the most popular one) – running away from a bad work situation with the belief they can do it much better themselves....

Take a quick look back through your history books to the 16th century and you’ll quickly recognize that most people lived in small villages and seldom made contact with people from outside.
Obviously there was no electricity, telephones, public transport or other modern accoutrements back in that time which probably accounts for why most villagers seldom travelled outside of their village boundaries and when they did, it was slow and often...