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When BrightLocal CEO Myles Anderson talked to Schema App‘s Martha van Berkel at BrightLocal HQ, they opened up a treasure trove of impactful information on the often mysterious schema markup (also known as structured data).
In this interview, Martha demystifies this important part of on-site optimization and clearly explains how local businesses should be using it to improve visibility, click-throughs and even conversions!...

Every year, BrightLocal produces its flagship report on online reviews, the Local Consumer Review Survey, and in last year’s results we noticed some alarming trends that we felt worth further analysis and discussion.
Of particular note are the stories the data tells us about the feelings and behaviors of those in the 18-34 age group (who, for the sake of simplicity, I’ll be referring to as ‘young people’ from here on in – especially as it makes a 37-year-old like...

This week SEOs web-wide were shaken, as Google’s public search liaison Danny Sullivan announced a big change to featured snippets.
Not sure if you’ve been tipped off yet @rustybrick but big changes recently to featured snippets. If you own the featured snippet, you only get that one listing and your ‘normal organic’ ranking is pushed to be the number one result on page 2. So instead...

In Google’s own words, a Google My Business profile is more than just a business listing.
The free profile makes it easy for businesses to connect with customers across Google Search and Maps, and is pretty much essential if you’re hoping to source new customers online....