The Top Floor Flat | Life In A London Startup | Meaghan Fitzgerald

What is lead scoring?
Lead scoring is the umbrella term for a range of models that attempt to provide a quantitative way to identify and categorize leads based on their likelihood of converting to a sale.
Lead scoring usually contains the same basic building blocks: first the marketing or sales team comes up with a list of qualifying questions, then collects the answers to these questions about the leads they have in their lead pool, and finally they...

As the CMO of a startup, I had many tools at my disposal to measure and analyze my digital marketing. However I was also spending money on above the line marketing and communications such as PR, events and social media. I knew in my gut that these efforts...

In a recent conversation with an entrepreneurship professor here at HBS, we got into a discussion about how business school students often lack the operational and technical skills needed to be a successful founder.
He asked for my thoughts on the 20 operational skills I thought were most useful to a founder and I came up with the list below, in no particular order.  (Note – this is specifically for tech startups)...

As an app’s user base grows, it’s likely the developer will start to consider localizing the app; that is they will consider translating the app and user experience into a new language to grow in another country or local. There are numerous articles...