Law Firm Marketing & Consulting Services | The Rainmaker Institute

With all the lead generation tools available today, law firms should not have a big problem getting leads. The problem that I’ve found is that law firms are not doing enough to convert those leads into quality prospects.
While your law firm website may have initially been set up to generate leads, it now needs to do a good job of converting those leads — getting visitors to take some action, whether it’s filling out a form or picking up the phone. If you’re unsatisfied...

The holidays are approaching, so what do you have planned?  If you are like most law firm owners I know, you won’t be going anywhere without your smartphone, tablet or your laptop.  That’s because you’ll undoubtedly be working.
If you could change that would you? Well, you can—if you learn to delegate the things that others can do better and focus on your core competencies....

Email marketing provides law firms with the most expedient and cost effective way to interact directly with prospects and clients. But only if you do it right. Here are 10 tips that will ensure you connect with clients via email marketing:
Only send to those who want to receive your emails....

Before you think I’ve gone all “kumbaya” on you by suggesting nurturing as a way to grow your law firm, let me clarify: what I am talking about is nurturing your leads. Law firms typically do an awful job when it comes to lead nurturing. Someone doesn...