The Morton Report

Open a music app and watch the queue subtly shift after you skip two downtempo tracks; click a thriller trailer and notice the first seconds spotlight the chase, not the romance; face a boss in a game and feel the patterns adapt to your playstyle. These...

Visitors now step into rooms where 20,000-lumen projectors wash walls with moving color, spatial audio follows them like a spotlight, and headsets render virtual galleries at 90 frames per second. The result is one of the biggest shifts in museums and...

A single sponsored Instagram post from a global A‑lister can cost mid-six to low-seven figures, yet one tequila brand co-founded by an actor sold for up to $1 billion. The Business of Being Famous has shifted from red carpets to cap tables: fame is a...

Everyday tech now edits your senses: a VR headset at 90 Hz can suppress nausea that a 60 Hz panel provokes, and a 1,000‑nit HDR display reveals shadow detail that SDR hides. Behind those upgrades are precise thresholds—milliseconds, pixels per degree...