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I’ve spent the last 20 years working in communities across Scotland with social entrepreneurs who are at the front line of a seemingly endless stream of unexpected life-shocks and social and environmental challenges. These people and the social enterprises...

Outside of The Melting Pot, I do some volunteering and like spending time outdoors, particularly in and around water.
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1. Establish your Marketing Mix
First things first, you need to clarify your ‘Marketing Mix’ – otherwise known as the ‘7Ps of Marketing’. These are 7 fundamental things you need to consider in order to understand what
you’re selling, for how much, via which sales channels, with what resource and how you’ll tell customers about it. When I write marketing strategies for clients, I tend to map the 7Ps out in a table so that everything can be viewed clearly on one page...

Building and nurturing a network can lead to a steady stream of ideal clients, valuable collaborations, and increased opportunities.  As a freelancer, you are essentially your own business, and effective networking can significantly improve your ability...