The Hidden Persuader
The Hidden Persuader English Blogspot. — Chad Kessler, American Eagle’s global brand president, ...
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The Hidden Persuader: "Food for thought"
skip to main | skip to sidebar "Food for thought" "Too many of us in the industry have bought into the idea that winning awards is proof of creative effectiveness, so much so that we’re willi...
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The Hidden Persuader: October 2009
"Consumer goods were once believed to be as recession-proof as any industry can be. Shoppers might not be able to afford Rolex watches and champagne during a downturn, the theory ran, but everyone sti...
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— Chad Kessler, American Eagle’s global brand president, on the store’s back-to-school focus on clothes better suited for the couch than a classroom. Back-to-school retail is having a rough start. ...
Thehiddenpersuader-english.blogspot.com news digest
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1 year
‘I think overall there’s a lack of discipline in marketing right now. I like to call it Kardashian advertising. It’s just noise and there’s not a lot of substance and message behind it.’ - PJ Pereira
Domain history
| Web host: | Google LLC |
| Registrar: | MarkMonitor Inc. |
| Registrant: | Google LLC |
| Updated: | August 02, 2024 |
| Expires: | July 31, 2025 |
| Created: | July 31, 2000 |
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