The Business of Marketing
The Business Of Marketing Blogspot. Insights into marketing, advertising, branding, social buzz, current trends et al..
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The Business of Marketing: Pepsi goes Fizzy in India
The global cola brand Pepsi has put in its thoughts to fine-tune its global strategies in the Indian market. In an attempt to make the mac...
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The Business of Marketing: Marketing Defined
defined by the American Marketing Association, "Marketing is an organizational customers and for managing customer relationships in ways that benefits the organization and its stake holders" Accord...
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Insights into marketing, advertising, branding, social buzz, current trends et al.
Thebusinessofmarketing.blogspot.com news digest
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12 years
Cadbury starts it right, again!
Cadbury Dairy Milk has now launched a new campaign, timing it with the friendship day, “nayi dosti ka shubh aarambh”. The brand has been positioning itself as a symbol of enjoyment/celebration and expression of sweet moments of life through a series...
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13 years
Advertising and Branding: A mythical connection
Most of us love advertising and like to see new brands being portrayed in a creative way (but not in the middle of a nail biting match) and making place in the prospect’s mind.
There’s a misconception among marketers that advertising builds the brand. It may call for brand awareness, interest and may create a buzz in the marketplace. But it’s not a sole function that builds a brand. There are various elements like Packaging... -
13 years
Rebranding can be of two types. One is to retain the brand name and give a fresh look to the logo and corporate identity. Two is to completely change the brand name and introduce a new imagery in the minds of existing customers and prospects (This will...
Domain history
| Web host: | Google LLC |
| Registrar: | MarkMonitor Inc. |
| Registrant: | Google LLC |
| Updated: | August 02, 2024 |
| Expires: | July 31, 2025 |
| Created: | July 31, 2000 |
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